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Media Development Collective
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Media Development Collective

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Change

Using the media to persuade
and influence people

Minds

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Win

Applying the power of storytelling to impact attitudes

Hearts

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Impact

Creating large-scale media efforts that result in behavior change

Society

What is MDC?

At MDC, we’re all about empowering people and organisations in media and international development to share their message effectively. We offer specialised training programmes and expertise in various media topics, like promoting media literacy, digital media, tackling mis-disinformation and media sustainability. Whether you’re a media outlet, a civil society organisation, or a government agency, we’ve got you covered.

Our training focuses on getting hands-on with interactive, learn-by-doing sessions to hone our participants skills while working on actual campaigns and projects. We know the power of storytelling and the potential of digital media, and our collective brings decades of experience and positive impact in over 30 countries to help you leverage it.

We also remain aware of the challenges of navigating digital platforms, from disinformation to hate speech. That’s why we offer expertise in designing counter-disinformation campaigns and training moderators for safe online discussions. We’re commited to building civil society networks and crafting alternative narratives to tackle tough issues head-on.

Since 2021, we’re proud of our track record in delivering top-notch training and consultancy services, helping our clients achieve their communication and advocacy goals every step of the way.

Expertly crafted practical training, coaching, and consultation services.

Explore Our Services

What can MDC do

Looking to increase the impact of your campaigns or use media for behaviour change? Media Development Collective (MDC) offers comprehensive training and consulting services to organisations in the “for-purpose sector” and independent media organisations. We’ll work with you to understand your unique needs and challenges and then design practical training, coaching, and consultation support to meet those needs. Let MDC help your organisation achieve its goals and make a real difference.

Training and Consulting for Media and Development Organisations

MDC offers comprehensive training and consulting services tailored to the needs of each organisation in the “for-purpose sector” and independent media organisations. Our focus is on helping our partners develop effective media campaigns and use media for behaviour change in order to maximise the impact of their work. We work closely with our partners to understand their unique needs and challenges, and design practical training, coaching, and support services to meet those needs.

Counter-Disinformation and Online Moderation Expertise

MDC has expertise in designing counter-disinformation campaigns and offers training for moderators to safely and effectively manage online discussions.

Persuasive Storytelling Training on Key Issues

MDC offers a five-module persuasive storytelling training that has been implemented in numerous development programmes. The training covers a range of important issues such as the Sustainable Development Goals (SDG’s), climate change, women’s rights, sexual and reproductive health and rights, and political pluralism.

Skills Training for Engaging Media Content Creation

MDC offers skills training to help organisations create engaging content in any media format, including social media, podcasts, and video. This training can help organisations effectively communicate their message and reach a wider audience.

Trusted Collaborators

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Discover more about how we create collaborative change.

Discover Who We Are
We just wrapped up the training trainers for the C We just wrapped up the training trainers for the Collaborative and Investigative Journalism Initiative (hashtag#CIJI) project!

Now, 45 new investigative and collaborative journalists are equipped to share their skills, empowering journalism across Europe. I’m immensely proud of all participants who dedicated two months online to gain the knowledge, skills, and attitudes to become trainers. 
#mediadevelopment #training
Working with the amazing team of @purplecode_id an Working with the amazing team of @purplecode_id and their partners against technologically facilitated gender based violence in Jakarta.
Training of Trainers (ToT) with @sparkorg in Erbil Training of Trainers (ToT) with @sparkorg in Erbil KR-Iraq to launch the #Networks of Change II programme. Look at all these good vibes!
One of our favorite trainings, is Training of Trai One of our favorite trainings, is Training of Trainers (ToT). Its wonderful to empower a new generation of trainers who will contribute their expertise to the development sector in engaging, fun, interactive sessions that transfer needed skills and knowledge. This week the training takes place in Dhaka with @freepressunltd and @article19_southasia @totemmooc #training #mediadevelopment #digitalsecurity
Our 2022 all wrapped up! It’s been a very busy y Our 2022 all wrapped up! It’s been a very busy year and this is what we have been up to! #mediadevelopment #activism #training #coaching
An energetic 3 days of workshopping crisis communi An energetic 3 days of workshopping crisis communications with Friedrich Naumann Stiftung in Potsdam for this years Liberal week. @fnfesee @fnflebanon @fnf_eastafrica @fnf_eu @fnf.mexico @fnf_africa
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The Collective

“We believe in the power of collectives; people working together to effect change.”

Our network, known as the “collective,” consists of professionals and subject matter experts as well as individuals who have participated in our organisational training and collaborative programmes.

Nancy Onyango is a senior communications expert with extensive experience working in the African continent and beyond with governments, multilateral NGOs, media organisations and NGO consortiums focusing on children and youth, SRHR and sustainable development.

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Nancy Onyango
Senior Communications Expert

Experienced development practitioner with proven experience in the fields of lobby and advocacy. She has worked with Asian and African civil society actors in jointly implementing advocacy and capacity strengthening programmes that led to changes in attitudes/beliefs, policies and practices in both democratic and (post) conflict settings.

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Lori Cajegas
Advocacy & Programmes Specialist / Independent Consultant

Janet Anderson is an independent journalist and trainer, working with multi-disciplinary teams of civil society activists, media professionals and academics to improve their storytelling skills, create persuasive human rights campaigns and navigate social media.

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Janet Anderson
Expert Trainer

Issa Shaker is an independent filmmaker and widely recognised for his ability in generating viral content. He has worked with BBC, Al Jazeera and has made a large number of viral videos, with more than 250 million views worldwide.

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Issa Shaker
Expert Trainer

Alu Azege is currently the Executive Director of Media Health and Rights Initiative of Nigeria-MHR. She is an experienced development communication expert  having started her career with radio and later evolved to digital production of targeted behavioural change campaigns and content.  She has developed content for national and international brands and development goals.

Alu_Azege
Alu Azege
Expert Trainer

Hennah is an International documentary filmmaker, journalist, trainer and coach. She is the Editor-in-Chief of the  “10 Minutes Kids News” and she owns “The Backlot” a production house and foundation in Suriname. Hennah has won multiple awards for her work and is a valued trainer internationally.

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Hennah Draaibar
Expert Trainer

Jonathan Groubert is an award-winning international journalist, storyteller and radio/podcasting trainer. He makes podcasts for the likes of BNR Newsradio and KLM. His work has been broadcast by the BBC, NPR, the  Australia Broadcasting Corporation and Deutsche Welle as well as the podcasts Snap Judgment and PRI’s The World.

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Jonathan Groubert
Expert Trainer

Michele Ernsting works at the intersection of digital media and behaviour change with a focus on the development sector. She designs and runs programs for non-profit leaders to drive digital transformation with the THNK school of Creative Leadership, where she is the director of partnerships, community and scale.

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Michele Ernsting
Expert Trainer

Jordy Nijenhuis is a storyteller, campaigner, consultant and trainer. He co-founded Dare to be Grey, an award winning organisation that aims to counter polarisation, is involved in a variety of campaigns, and trains media professionals from all over the world in (social media) campaigning, storytelling and countering radicalisation, hate speech and disinformation.

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Jordy Nijenhuis
Expert Trainer

Hélène Michaud, an experienced trainer, mentor, and coach, has empowered journalists and activists across Africa, specializing in storytelling and investigative reporting. With a diplomatic background at the Netherlands Ministry of Foreign Affairs, and extensive editorial roles at RNW Media and CBC, she brings a wealth of expertise in media and development. Currently, she serves as an independent consultant, passionately advocating for media training and development globally.

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Hélène Michaud
Experienced Trainer, Mentor and Coach

Shintya Kurniawan is a communications professional, working with multiple NGOs and intergovernmental agencies in Southeast Asia and Europe. She formulates campaign strategies for behaviour, social, and policy change within the areas of climate adaptation, disaster management, and social inclusion.

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Shintya Kurniawan
Communications Professional

Marta Gómez-Rodulfo, a seasoned Spanish journalist, writer, and educator, boasts over two decades of professional experience. Throughout her career, she has served as a correspondent in Mexico, authored two notable books (“Alas de Maguey. La lucha de Eufrosina Cruz Mendoza” and “Periodismo para Dummies”), and is the visionary behind Freelance Press Saving Journalism, the pioneering agency dedicated to representing freelance journalists.

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Marta Gómez-Rodulfo
Spanish Journalist, Writer and Educator

In 2021, Robin Bäcker co-founded Media Development Collective together with Brandon Oelofse. Robin and Brandon have had a long and fruitful collaboration with RNW Media/RNTC and Media Development Collective. Robin shifted careers after earning an MSc in Sustainable Development from the University of Sussex. He is now involved in climate action, promoting public-private partnerships in the energy transition. Robin remains passionate about MDC’s vital work and cherishes his connection with the collective’s members.

Robin
Robin Bäcker
Sustainable Development Specialist

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    BRANDON OELOFSE
    BRANDON OELOFSE
    Founder

    +31 (0)6 4080 1796
    brandon@mediadevelopmentcollective.com

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